WALT analyse the story by making an advertisement of our own choice!
Come up with a catchy, snappy tagline. Keep it short and sweet; Whatever it is, it should grab the consumer's attention and convince him or her that your product is different from everyone else’s. Consider using:
Rhyme – “Do you Yahoo?”
Humor – “Dirty mouth? Clean it with Orbit chewing gum!”
A play on words – “Every kiss begins with ‘Kay’”
Creative imagery – Yellow Pages: “Let your fingers do the walking”
Metaphor – “Red Bull gives you wings”
Alliteration – “Intel Inside”
A personal pledge – Motel 6: “We leave the light on for you”
Dry understatement – Carlsberg beer has a big sign in downtown Copenhagen that reads, “Probably the best beer in town”.
Use a persuasive technique. There are tried and true methods that advertisers rely on to make their ads stick. These include:
Common sense: Challenging the consumer to think of a good reason why not to purchase a product or service.
Humor: Making the consumer laugh, thereby making yourself more likeable and memorable. This pairs especially well with refreshing honesty. Not the most successful business in your class? Advertise that your lines are shorter.
Repetition: Getting your product to stick by repeating key elements. Jingles are the most obvious way to do this, but unless they’re very good, they’re also the most annoying. If you go this route, brainstorm a more creative, less obvious repetition technique such as the one that was used in the Budweiser frog commercials (“bud-weis-er-bud-weis-er-bud-weis-er”).
Exigency: Convincing the consumer that time is of the essence. Limited-time only offers, fire sales, and the like are the commonest ways to do this, but again, avoid meaningless phrases that will slip under your customers’ radar.