WALT persuade by advertising POUTOKOMANAWA
- Opening statement - introduce your point of view
- Use good reasons and evidence to convince your readers
- Use facts rather than persuasive comments
- Try to get the reader interested and on your side - appear reasonable
- Fascinate your readers so that they agree with you
- Use strong, positive language
- Short sentences can help give emphasis
- Make the reader think that everybody else does this, agrees or that it will make them a better, happier person, eg Everyone agrees that..., We all know that...
- Draw the reader in, eg At long last the ...... that you have been waiting for
- Be informative, persuasive and friendly
- Alliteration can make slogans memorable, eg Buy British Beef
- Use humour as it can help get people on your side
You have 10mins to compare the following advertisements about "The Skate -o-Matic". Which one do you prefer and why? Make a list of things that make your favourite ad successful!
You thought that Advert 2 was more successful, so what made it successful?:
- It has more information
- More colours
- It has four different speeds
- It's cheaper
- They made up words like Skate tastic, which made it more fun and entertaining
- 4 remarkable wheels
- Lots of reasons
- Only a few left, be quick
- Sometimes ads say what you want to hear, they may twist the true slightly.
- Description is better, they say that everyone likes it.
Useful strong positive language:
- Here are some examples of persuasive adverts to help you!
All great ideas start with a plan! Use a planning tool of your choice like:
Kia kaha ake!